Page 116 - BAM ONE REPORT 2564 (ENGLISH VERSION)
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114 Part 1
Business Operation and Performance
3. Corporate Social Responsibilities for 4. Follow Up and Social Assistance for
Knowledge Expansion and Development Sustainable Living
The strategy aims to advance the knowledge A strategy focuses on tracking the project progress
for career development and support educating people on providing fund and supporting in building and developing
in the community to create products with added value, housing for the security, safety, and a good foundation
such as the development of packaging, the expanding for life.
of the market, and product quality improvement.
Initiative Community, Sustainable Lives
Project (Green Community)
BAM is aware of creating a good standard of living for the
community and society through CSV ( Creating Shared Value)
project to enhance Thai people's quality of life and a better
living standard. This is achieved by providing financial support
for agricultural development that align with the Philosophy of
Sufficiency Economy, which reflects the company's business
practices along with creating shared values for society.
“Initiative Community: Sustainable Life” Project (Green
Community) to promote agriculture is one of the approaches in
farmers development, with the emphasis placed on promoting
well-being through self-reliance based on the Sufficiency
Economy principle and encouraging participation of people in the
community, which will be an important foundation for building
“BAM Upskill for the New Normal Life” Project strength and sustainability in rural communities, including learning
The COVID-19 pandemic caused many people knowledge of appropriate and integrated agricultural technology
to lose their jobs, unemployed, and earn no income which are practical and rewarding which will enable farmers to
of their own. Therefore, BAM has formulated learning live their lives and have a sustainable agricultural career. This is
media to introduce various job opportunities using done by selecting a model community and granting funds for
multimedia format (Multimedia Courseware Design) and operations of the community, such as arranging agricultural plots,
created online e-Learning lessons, which are learning growing vegetables, making organic fertilizers, raising ducks and
tools that can be accessed at any time and can be chickens by using farming practices, creating a career, generating
used to build a career or extra jobs to generate extra income from selling produces, being able to live in accordance
income. with the Sufficiency Economy philosophy as well as providing
training sessions to educate about career building guidelines
and saving money, as well as the development with the local
government agencies in which the community is located. This
is the beginning of the development in creating sustainability
for the community and taking care of people in the community
to be able to live and be well by continuing to be self-reliant.
