Page 20 - BAM ONE REPORT 2564 (ENGLISH VERSION)

18 Part 1
Business Operation and Performance

appraised price according to the company’s principles. Such use/move-in and add values and to help the company to
project’s principles and conditions shall be applied to have sell the properties faster, whereby the Company believes
a chance to increase customers being the non-performing that such action helps decrease expenses for possessing
loans, entering into a debt restructuring or composition the non-performing assets.
agreement for home loan and/or personal loan with
collaterals as a house. This is to maintain constancy of In the future, the Company will still do marketing
charges of the company. Furthermore, the Company activities for non-performing assets of the Company
organizes other projects to help the debtors continuously regularly to advertise and publicize the non-performing
such as “BAM to Reduce Debt” with objectives to give an assets and reduce time for possessing and distributing the
opportunity to the debtors who have not been ordered for non-performing assets including providing a special team
receivership and do not have other assets to settle debts to manage the non-performing assets with high value or
without collateral provided that the principal amount shall that are difficult to sell.
not exceed 3.0 million Baht. The payment can be either
one-time payment within 90 days at rate of 10.0% of the In addition, the Company has a project of property
outstanding principal or instalments within 3 years at rate purchase by instalments for the retail customers who do
of 15.0% of the outstanding principal without interest. The not access a loan source of the financial institutions in case
company also organizes a project “BAM to Restore that property’s approved sale price does not exceed 3.0
Business” with objectives to give an opportunity to debtors million Baht. It may be payment by instalments in some
of the company including natural persons and juristic other special cases such as high-valued non-performing
persons that have not been ordered for receivership and assets or the existing debtors who desire to repurchase the
do not have other properties to settle debts with principle non-performing assets. This aims to provide opportunities
amount not exceeding 20.0 million Baht. The payment can for the small developers to purchase the assets for further
be one-time payment within 90 days or instalments within renovation and reselling, which will result in job creation
10 years at rate of 80.0% of the appraised price according and income generation for their employees/workers, hence
to the principle of the Company. However, such project is another means of social assistance.
under conditions specified by the Company.
At the same time, the Company launches numerous
Additionally, the Company focuses on operating promotion programs to stimulate buying-decisions,
works to receive return in cash from the non-performing including the “On Reo Rap Loei” (get a reward for speedy
assets from the date the company obtains such property. transfer) promotion to encourage customers to make
The company manages the non-performing assets by doing a faster transfer within the specified period and earn
direct marketing by property type to meet the needs of the privilege of free transfer fee, which enables quicker
the target customer groups. The company has an generation of cash flow.
experienced team to take care of each type of property
clearly. The Company also arranges sales promotion (3) Train employees and develop the organization’s
activities nationwide continuously all year long to advertise potentials and determine a succession plan
and publicize the non-performing assets of the company. Employees are the valuable asset and the key driver
It includes setting up the physical booths in various real of the Company’s success. Management of human
estate fairs and providing the virtual booths on website of resources with strong competence is instrumental in
BAM to market the non-performing assets of the company. enhancing capability and competitiveness that can push
Plus, the target customer groups to purchase the non- the business towards efficient and sustainable growth.
performing assets are determined. Moreover, in a necessary The operation of a business needs to rely on knowledgeable
case that is worth investment, the company will improve and talented personnel with versatile work skills that
the condition of the non-performing assets to be ready for will enable them to perform their tasks effectively.