Page 28 - BAM ONE REPORT 2564 (ENGLISH VERSION)

26 Part 1
Business Operation and Performance

Month/year Important event

August 2021 BAM tapped into the e-commerce market by holding the “NPAs Sales Expo by BAM Mall”
event under the theme “Visiting BAM’s properties for sales anywhere and anytime, 24/7”
with a selection of more than 800 attractive property items offered on such well-known
platforms as DDProperty.com, Baania.com, Kaidee.com, Dotproperty.co.th, Shopee.com,
and bam.co.th during 15 August - 15 September 2021.

September 2021 • BAM implemented measures to assist all customers affected by the COVID-19 pandemic,
which has dampened the debt servicing ability of its debt restructuring customers and
customers purchasing BAM properties. The programs included ‘Make It Through the
COVID-19 Crisis with BAM,’ ‘Happy to Have Your Home Back,’ ‘BAM Revitalizes Your SME
Business,’ ‘NPA Installment Sales,’ ‘Affordable Condominium Sales,’ etc.

• BAM organized a “Hot Price Condo for All” event, offering special promotions of
ready-for-move-in condo units with a monthly installment cheaper than renting, starting
at only 500-2,500 Baht per month. Over 1,500 items in prime locations were placed on
Kaidee.com platform with a maximum discount of 60%, an additional 20,000-Baht
discount for cash
purchase, and a 0% interest rate for first 12 months for installment purchase. Purchasers
who make a quick payment will receive a free transfer fee worth up to 900,000 Baht and
a gift voucher worth up to 100,000 Baht.
October 2021 •
BAM visited and expedited inspections of customers hit by floods in many provinces in
Thailand to gain insights into the problems and assess their situations. The Company
stood ready to help customers on a case-by-case basis, depending on the level of flood
impact on each of them. The Company also visited the affected area and donated
essential items and drinking water to many communities to initially alleviate their plight.
•
BAM focused consistently on proactive marketing strategies through online channels by
partnering with LAZADA in organizing a special campaign, “10.10 BAM x LAZADA BIG Bonus
and Discounts,” for which BAM selected 95 well-conditioned NPA items nationwide worth
around 300 million Baht in total, including detached houses and townhouses each priced
at 1 million Baht or more. This promotion lasted from 10 October to 11 November 2021.
November 2021
BAM continued to organize several sales promotion campaigns for customers looking to
purchase specially-priced quality residential units or those searching for affordable units
that can be renovated as they wish. The Company assigned a trust mark showing star
rating for all properties to indicate their quality and conditions in order to help buyers
make the right decision. The properties included detached houses, townhouses,
commercial buildings, and condominium units nationwide. As for 4-star properties, over
1,000 units of houses had been renovated and made ready for move-in. Meanwhile,
3-star properties included houses that had been preliminarily fixed, suiting buyers who
wish to complete renovation on their own. These properties were put up for sale during
1-30 November 2021 under the campaign “Four-Star Homes by BAM.”