Page 53 - BAM ONE REPORT 2564 (ENGLISH VERSION)

Form 56-1 One Report 2021
Bangkok Commercial Asset Management Public Co., Ltd. 51

Furthermore, the Company arranges other projects to help the customers purchasing NPAs such as “Property
installment sale with the Company” Project with objectives to help the low-income persons with limited budget to have
an accommodation. The customers that purchase properties of BAM of all kinds to pay by installments to the Company
for not over Baht 3.0 million as well as units at special price for low-income persons to consider purchasing at reasonable
price. The Company also joins Shopee in arranging a special promotion campaign carried over from the previous year in
the name of “3.3 House-Land-Condo Festival by BAM.” In such program, customers who have bought an E-gift card worth
Baht 100 from BAM’s official shop on Shopee application will be entitled to exchange the E-gift card for four special privileges
as follows: 1) a most special purchasing price for BAM’s property; 2) an on-top discount of the special price, at the maximum
of Baht 20,000 per transaction; 3) a Shopee coupon code, received after complete ownership transfer, at the maximum of
Baht 6,000 as a discount for any product purchase on Shopee; and 4) the “On Reo Rap Loei” (get a reward for speedy
transfer) promotion with free transfer in the amount up to Baht 900,000 per property item for customers completing the
ownership transfer within 30 days of the sale approval, together with a gift voucher at the maximum of Baht 100,000 per
property item for those purchasing the property during such event to buy merchandise from Tesco Lotus, Big c, Home Pro,
Index Living Mall , and SB Furniture. In addition, the Company collaborates with Union Auction Public Company Limited,
a long-standing professional auction leader, in applying a standard online auction system to the auction with BAM, whereby
interesting properties appropriate for investors and properties for those wishing to own a residence are offered at the starting
auction price with the highest special discount of more than 70% from the regular price.

At the same time, the Company holds the online property sale festival by BAM Mall under the concept “Visit BAM
Properties Online Anywhere, Anytime Around the Clock,” with a selection of more than 800 attractive property items
offered on such well-known platforms as DDProperty.com, Baania.com, Kaidee.com, Dotproperty.co.th, Shopee.com and
bam.co.th. In this program, the Company has selected quality NPAs that are ready for move-in/for use in potential locations
at special prices, including a total of 810 items of single house, townhouse, commercial building, condominium unit, office
building and vacant land throughout the country, with a combined value of Baht 3,775 million, with a special discount for
customers to buy the desired properties via those platforms. The Company also continuously conducts a proactive online
marketing campaign by partnering with LAZADA in organizing a mega promotion campaign, “10.10 BAM x LAZADA Big Bonus
with Multiple Discount,” offering properties that stay in great shape such as single house and townhouse at special prices.

Moreover, the Company arranges an ongoing sales promotion campaign particularly for customers desiring
special-priced, good quality houses or those looking for economical houses for further refurbishment to their satisfaction.
To this end, the Company designates a Trust Mark with the property’s physical condition indicated by star rating to help
customers better match the product with their needs. The properties offered are single house, townhouse, commercial
building, and condominium unit all over the country. A four-star house means a house renovated to be ready for move-in,
with more than a thousand units being offered. A three-star house refers to a house undergoing initial renovation suitable
for customers wishing to renovate the unit themselves. This campaign is called the “Ban Dee Si Dao by BAM” (good house
with four stars).

The Company has marketing teams to take care each type of NPAs to develop a suitable marketing strategy for each
type of the NPAs and the customer group. The Company’s marketing instruments are a signboard at the property’s location,
advertisement and public relation on website as well as social media of the Company including Facebook, Line and mobile
application, publications, TV media, booths in any events, bidding for general people, and direct contact with the investors
and real estate developers.