Page 49 - BAM ONE REPORT 2564 (ENGLISH VERSION)
P. 49
Form 56-1 One Report 2021
Bangkok Commercial Asset Management Public Co., Ltd. 47
For the evaluation of the appropriate renovation or maintenance of NPAs, the Company will consider the potential
return on investment of such NPAs, the general condition of the market, and the expected expense for the renovation or
maintenance. The Company may decide to conduct the maintenance or renovation if it deems that the increased value
of NPAs will exceed the required cost of renovation or maintenance, or if the renovation or maintenance will allow the
Company to sell those NPAs faster. Moreover, the Company may complete the unfinished real property project (the Company
will not be able to develop or to initiate a new construction project on the vacant land, in accordance with the prohibitions
of the AMC Decree. Also, for some NPAs, the Company may put them out for a short-term lease (for a lease term of under
1 year) while the Company is unable to sell those assets.
Moreover, the Company may also initiate other operations that are related to the asset management, in order to
maintain those assets. For example, hiring security guards and renovating the assets appropriately, etc. The Company’s
Sales Management Department and Regional Loan Restructuring and Sales Department will inspect these NPAs every 3
months, in order to determine the necessity of maintenance or development and to maintain the property right of the
Company’s in the NPAs, according to the law.
(3) NPAs sales
The Company has many NPAs around the country, for example, vacant land (including the real estate properties used
for agriculture), hotels, commercial properties, residential properties such as single-houses, townhouses, and condominiums,
etc. And for this, the Company appoints teams of experts in various types of assets located around the country. The
Company believes that such categorization of NPAs will allow the Company to precisely determine its targeted customers
and to sell those NPAs faster, at more appropriate prices. Moreover, doing so benefits the Company from their employees’
expertise in the management of specific types of assets.
After the Company receives the transfer of ownership in NPAs, the Company will survey those NPAs and
determines the appropriate advertising strategies for those NPAs. The Company markets its products through various
methods, for example, (1) sales promotional activities, (2) arranging Assets Expos in Bangkok and other regions around
the country, and (3) promoting through domestic media, as well as setting up the advertisement billboard at the
location of the assets. Moreover, the Company implements mobile phone applications and social media in its NPAs
marketing, and readjusts its marketing strategy on a yearly basis in order to adapt its effort with customer behaviors.
Moreover, having its head office and branch offices, in a total of 26 offices around the country allows the Company
to access the information about the market and customers’ demands and, as a result, allows the Company to sell
NPAs at appropriate prices.
The Company categorizes its NPAs and aims to sell those NPAs to the targeted customers for each specific type of
NPAs, namely, real estate developers, investors, and other customers. In the event where there is more than 1 buyer for
any piece of NPAs, the Company will arrange an auction, in order to get the best price and to ensure the transparency. Moreover,
the Company arranges promotional activities and booths in various expos around the country, for over 100 times a year,
in order to ensure maximum reach to its targeted customers.
Most of the time, the Company sells NPAs in cash, whereas the Company and buyer will enter into a purchase and
sales agreement. The buyer will pay partial advances to the Company and then pays the remaining purchasing price
specified in the agreement on the ownership transferring date, at the land office.

