Page 59 - BAM ONE REPORT 2565 (ENGLISH VERSION)
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                                                                                                                   Form 56-1 One Report 2022








           Marketing and Competition
                 The Company encounters the competition in NPLs and NPAs acquisition with the main competitors including
           other asset management companies in Thailand that are the state enterprises such as SAM (FIDF is the major shareholder
           of the Company and SAM) and asset management companies of the commercial banks in Thailand. However, most of
           the asset management companies that are a business unit of commercial banks will not purchase NPLs or NPAs from
           other financial institutions, but will manage NPLs and NPAs that are transferred within the group of any such commercial
           banks. The Company also competes with other asset management companies such as J Asset Management Company
           Limited, Chayo Asset Management Company Limited, etc. Previously, these asset management companies would mainly
           purchase the assets relating to personal loans and credit card debts, but they have currently competed more in purchasing
           NPLs and NPAs, which are the Company’s major targets. Besides, banks have presently separated the NPLs for auction
           into a larger number of groups, based on the location and size of the collateral assets, in order to provide opportunities
           for new buyers to compete with the Company. Furthermore, the Company faces competition with foreign corporations
           having strong financial status that set up an asset management company in Thailand such as Loan Star Funds and Accretive
           Company Limited, and the competition in the NPLs and NPAs industry may be more intense in the future.


                 The Company competes with other asset management companies by relying on strong financial status, ability
           to access fund sources, rapidity in acknowledging news and information to track an opportunity to purchase NPLs and
           NPAs, ability of suitably pricing non-performing loans and NPAs, reputation and credibility of the Company as well as
           the networks in operation and experienced teams.

                 Furthermore, to sell the NPAs, the Company also has to compete with other real estate companies and financial
           institutions selling the NPAs, as well as other entrepreneurs in the real estate market.


                 Target customer group
                 The target group of the Company’s asset management business includes debtors that the Company purchases
           NPLs from the financial institutions.

                 The target group of the NPAs management business includes real estate developers, investors and other customers.
           Furthermore, the Company organizes an asset expo and arranges a booth in many events all over the nation, so that
           the Company can access the target group as much as possible.


                 Marketing and sale promotion policy
                 The Company arrange an activity to promote debt restructuring for customers being NPLs under the project
           “Sukjai Dai Ban Khuen” (Happy to get home return) with aims to give an opportunity to the debtors not ordered for receivership
           to be able to redeem collaterals as an accommodation, with principal amount not exceeding 10.0 million Baht. Payment
           can be made one time within 90 days, or made by installments within 20 years at rate of 80.0% of the appraised price
           according to the principles of the Company. Furthermore, arranges other projects to help the customers being the NPLs
           continuously such as Project “BAM Chuai Lod Puea Plod Nee Kasedtakon” with aims to help agriculturists debtors who
           can pay the debt at rate of 80% of the appraised value, but not more than 100% of the principal by selecting one-time
           payment within 90 days or instalments within 10 years. However, that must not exceed the execution period. Furthermore,
           the Company has a project “BAM Chuai Fuen Khuen Turakij” (BAM to restore the business), with aims to give an opportunity
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