Page 55 - BAM ONE REPORT 2565 (ENGLISH VERSION)
P. 55
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Form 56-1 One Report 2022
If the after the evaluation the Company deems that no maintenance or renovation is required, the Company will
initiate the sales process of those NPAs immediately. On the other hand, if maintenance or renovation is required, the
Company will renovate or repair such NPAs before initiating the sales process.
For the evaluation of the appropriate renovation or maintenance of NPAs, the Company will consider the potential
return on investment of such NPAs, the general condition of the market, and the expected expense for the renovation or
maintenance. The Company may decide to conduct the maintenance or renovation if it deems that the increased value
of NPAs will exceed the required cost of renovation or maintenance, or if the renovation or maintenance will allow the
Company to sell those NPAs faster. Moreover, the Company may complete the unfinished real property project (the
Company will not be able to develop or to initiate a new construction project on the vacant land, in accordance with the
prohibitions of the AMC Decree. Also, for some NPAs, the Company may put them out for a short-term lease (for a lease
term of under 1 year) while the Company is unable to sell those assets.
Moreover, the Company may also initiate other operations that are related to the asset management, in order to
maintain those assets. For example, hiring security guards and renovating the assets appropriately, etc. The Company will
inspect these NPAs every 3 months, in order to determine the necessity of maintenance or development and to maintain
the property right of the Company’s in the NPAs, according to the law.
In order to boost efficiency in the NPA management, especially in terms of inspection of properties in locations
across the country, and given that each NPA is required to be inspected on a quarterly basis, BAM has cooperated with
Thailand Post which has experience and expertise in accessing every part of the country. Thailand Post will provide property
inspection services, i.e. inspecting, monitoring and assessing, to BAM countrywide. This will reduce operating stages, time,
and costs. Through cooperation between the two companies, BAM will be able to strengthen and optimize its NPA management
and utilize Thailand Post’s marketing and PR services and promotional activities on both online and offline media.
(3) NPAs sales
The Company has many NPAs around the country, for example, vacant land (including the real estate properties
used for agriculture), hotels, commercial properties, residential properties such as single-houses, townhouses, and
condominiums, etc. And for this, the Company appoints teams of experts in various types of assets located around
the country. The Company believes that such categorization of NPAs will allow the Company to precisely determine
its targeted customers and to sell those NPAs faster, at more appropriate prices. Moreover, doing so benefits the
Company from their employees’ expertise in the management of specific types of assets.
After the Company receives the transfer of ownership in NPAs, the Company will survey those NPAs and determines
the appropriate advertising strategies for those NPAs. The Company markets its products through various methods, for example,
(1) sales promotional activities, (2) arranging Assets Expos in Bangkok and other regions around the country, and (3) promoting
through domestic media, as well as setting up the advertisement billboard at the location of the assets. Moreover, the Company
implements mobile phone applications and social media in its NPAs marketing, and readjusts its marketing strategy on a
yearly basis in order to adapt its effort with customer behaviors. Moreover, having its head office and branch offices, in a
total of 26 offices around the country allows the Company to access the information about the market and customers’
demands and, as a result, allows the Company to sell NPAs at appropriate prices.

