Page 13 - BAM ONE REPORT 2564 (ENGLISH VERSION)

Form 56-1 One Report 2021 11
Bangkok Commercial Asset Management Public Co., Ltd.

operating systems, outside the office efficiently. To sales, arranging a virtual booth, and promoting its NPAs
ensure uninterrupted personnel development, the through the online platform that has a large amount of
Human Resource Department has provided online audiences. These adaptation and strategic adjustment
training courses for employees to participate in anytime, have enabled BAM to move the business forward and
anywhere. Moreover, the Company has expedited the achieve better debt collection than forecasted as well
BAM Digital Enterprise project to upgrade its IT system as to have impressive business performance.
to the professional level on a par with other leading
organizations. At the same time, BAM has integrated the
sustainability policy and plan into the business process
BAM still gives importance to aligning its by aligning with its vision, mission and corporate plan,
business operation plan and marketing strategy with alongside the rebalancing of the three pillars of
the situation, being well aware that several groups of its sustainability: environmental, social and governance
customers have been hit by the economic sluggishness. dimensions. Besides the care for health, wellbeing and
The Company has introduced measures to assist its fair treatment of its employees, the Company has set
debt restructuring customers such as the “Happy to targets for energy management, greenhouse gas reduction,
Have Your Home Back” and the “BAM Revitalizes Your and reducing paper usage by replacing with electronic
SME Business” programs, along with an array of sales data storage. Moreover, BAM has launched numerous
promotion campaigns and activities for customers projects to assist and enable customers to return to
buying its NPAs, including the NPA purchase under the economic system and has managed NPAs on an
instalment plan with BAM, the promotion for retail environmentally friendly basis, with the belief in
investors, the “Speedy Transfer” campaign (offering of “doing well by being socially responsible in business.”
free transfer fee and gift vouchers), the “Hot Price
Condo for All” event, the “Four-Star Homes by BAM” I would like to thank all concerned parties who
campaign, and the offering of more than 4,000 have played a part in successfully developing and
special-price property items to all groups of customers. moving the organization forward and will maintain a
To respond to consumer behaviors in the digital era, balance in business in order to create the everlasting
BAM has adjusted its strategy by holding the online NPA stability and sustainability for BAM.

(Mr. Bundit Anantamongkol)
Chief Executive Officer