Page 8 - BAM ONE REPORT 2564 (ENGLISH VERSION)

6 Message from the Chairman

Message from

the Chairman

The key to BAM’s success has been the
“5 Good” principles employed to drive
the organization: Good to the Country,
Good to Society, Good to Customers, Good
to Shareholders, and Good to Employees.
Moreover, we remain committed to operating
business under the principles of corporate
governance and with the responsibility to
society, the environment and all groups of
stakeholders

2021 must be highlighted in the historical record for
the prolonged COVID-19 pandemic, which has taken a
heavy toll on the economy and society and forced people
to adapt to the so-called ‘new normal’ that has already
turned into the ‘now normal.’ Every one of us needs to
change the way we live and work so as to overcome the
emerging challenges and obstacles. BAM has likewise been
unavoidably affected by this situation as we may not
conduct some activities as usual, for example, the in-person
meetings or contacts with our customers or the marketing
events with mass gatherings, as regulated by the authorities.
In order for BAM to be able to carry on under these
constraints, we have adopted technology-aided approaches
to perform our activities and service our customers.