Page 97 - BAM ONE REPORT 2564 (ENGLISH VERSION)
P. 97

Form 56-1 One Report 2021
                                                                          Bangkok Commercial Asset Management Public Co., Ltd.  95




         Stakeholder Analysis in the Business Value Chain


               Business Sustainability is based on conducting business with responsibility to the environment and society, having
         good morals in management, creating growth together with stakeholders along the value chain, creating value for all
         stakeholders in an equitable manner, as well as allowing stakeholders to participate in integrated sustainable development
         including acknowledging and understanding the needs and expectations of stakeholders, which will bring about the
         formulation of operational and stakeholders’ appropriate treatment procedures guidelines that are in accordance with
         BAM’s “5D” Project: “Good for country, good for society, good for customers or debtors, good for shareholders, and good
         for employees”.



                                                                         Operational guidelines and
           Stakeholders                Policy                   Procedure of treatment toward stakeholders


           1. Country       BAM is regulated by the Bank of   -   Resolution of non-performing loans (NPL) issues in the country's
                            Thailand, conducting the business of   financial institutional system
                            buying and transferring of non-performing   -   Management of non-performing assets (NPA) to ensure quality
                            loans from financialnstitutions for   available for sale at fair prices, revitalize real estate business,
                            professional management, as well as    develop and drive the Thai economy for continuous and
                            managing non-performing assets     sustainable growth.
                            efficiently and comprehensively by
                            aiming  to  create  benefits  to  help
                            revitalize the country's economy to
                            develop and grow sustainably.


           2. Society       BAM gives  precedence on social   -   Develops housing which shows potential in accordance with
                            responsibility, promoting, supporting,   the policy of conducting business with social responsibility
                            helping, and contributing to improving    and care for the environment through renovating BAM
                            the quality of life and developing Thai   houses into energy-saving houses with clean air and
                            society.  It  carries  out  its  activities   environmental-friendly materials.
                            under the scope and guidelines for   -   Improves the quality of life, reduces social inequality, builds
                            building good relationships with the   strong and sustainable communities by organizing projects
                            public and private sectors, as well   and  activities  such as educational  projects,  public  health
                            as to coordinate cooperation in   projects, and assistance to the underprivileged or the needy.
                            sustainable social development   -   Promotes and supports public service activities, music, sports,
                            continuously and substantially.   religion, art and culture, and the environment.
                                                            -   Educates, creates career in accordance with the ‘Upskill for
                                                              the New Normal Life’ Project via online media.
                                                            -   Organizes “HOPE” Project: a housing development project for
                                                              the homeless people in the community
                                                            -  BAM Property Design Contest Project
                                                               by cooperating with the Department of Interior Architecture
                                                              and the Faculty of Architecture, Chulalongkorn University to
                                                              design a house that adheres to the concept of an innovative
                                                              environmental-friendly house that focuses on saving energy
                                                              and environment-friendly, including designs which adapt
                                                              civilized architecture guidelines that take into account the
                                                              convenience of use and safety for the elderly.
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