Page 97 - BAM ONE REPORT 2564 (ENGLISH VERSION)
P. 97
Form 56-1 One Report 2021
Bangkok Commercial Asset Management Public Co., Ltd. 95
Stakeholder Analysis in the Business Value Chain
Business Sustainability is based on conducting business with responsibility to the environment and society, having
good morals in management, creating growth together with stakeholders along the value chain, creating value for all
stakeholders in an equitable manner, as well as allowing stakeholders to participate in integrated sustainable development
including acknowledging and understanding the needs and expectations of stakeholders, which will bring about the
formulation of operational and stakeholders’ appropriate treatment procedures guidelines that are in accordance with
BAM’s “5D” Project: “Good for country, good for society, good for customers or debtors, good for shareholders, and good
for employees”.
Operational guidelines and
Stakeholders Policy Procedure of treatment toward stakeholders
1. Country BAM is regulated by the Bank of - Resolution of non-performing loans (NPL) issues in the country's
Thailand, conducting the business of financial institutional system
buying and transferring of non-performing - Management of non-performing assets (NPA) to ensure quality
loans from financialnstitutions for available for sale at fair prices, revitalize real estate business,
professional management, as well as develop and drive the Thai economy for continuous and
managing non-performing assets sustainable growth.
efficiently and comprehensively by
aiming to create benefits to help
revitalize the country's economy to
develop and grow sustainably.
2. Society BAM gives precedence on social - Develops housing which shows potential in accordance with
responsibility, promoting, supporting, the policy of conducting business with social responsibility
helping, and contributing to improving and care for the environment through renovating BAM
the quality of life and developing Thai houses into energy-saving houses with clean air and
society. It carries out its activities environmental-friendly materials.
under the scope and guidelines for - Improves the quality of life, reduces social inequality, builds
building good relationships with the strong and sustainable communities by organizing projects
public and private sectors, as well and activities such as educational projects, public health
as to coordinate cooperation in projects, and assistance to the underprivileged or the needy.
sustainable social development - Promotes and supports public service activities, music, sports,
continuously and substantially. religion, art and culture, and the environment.
- Educates, creates career in accordance with the ‘Upskill for
the New Normal Life’ Project via online media.
- Organizes “HOPE” Project: a housing development project for
the homeless people in the community
- BAM Property Design Contest Project
by cooperating with the Department of Interior Architecture
and the Faculty of Architecture, Chulalongkorn University to
design a house that adheres to the concept of an innovative
environmental-friendly house that focuses on saving energy
and environment-friendly, including designs which adapt
civilized architecture guidelines that take into account the
convenience of use and safety for the elderly.

