Page 28 - BAM ONE REPORT 2565 (ENGLISH VERSION)

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Additionally, the Company focuses on operating works launched BAM Virtual Store which provides customer services
to receive return in cash from the non-performing assets from in all dimensions, e.g. an online debt-restructuring center and
the date the company obtains such property. The company a showcase of BAM's properties comprising houses, land,
manages the non-performing assets by doing direct marketing condominiums, and investment properties from across the
by property type to meet the needs of the target customer country. This has enhanced efficiency in understanding
groups. The company has an experienced team to take care customer demand.
Bangkok Commercial Asset Management Public Co., Ltd.
of each type of property clearly. The Company also motivates
the employees to accelerate distribution of the non-performing At the same time, the Company launches numerous
assets by using a key performance indicator (KPI) in assessing promotion programs to stimulate buying-decisions, including
the performance of the employee and arranging sales promotion the “On Reo Rap Loei” (get a reward for speedy transfer)
activities nationwide continuously all year long to advertise promotion to encourage customers to make a faster transfer
and publicize the non-performing assets of the company. It within the specified period and earn the privilege of free
includes setting up the physical booths in various real estate transfer fee, which enables quicker generation of cash flow.
fairs and providing the virtual booths on website of BAM to
market the non-performing assets of the company. Plus, the (B) The Company’s competitive advantages in
target customer groups to purchase the non-performing assets respect of its experienced management team, risk
are determined. Moreover, in a necessary case that is worth management competence, stability and availability of
investment, the company will improve the condition of the funding sources for building sustainability with details as
non-performing assets to be ready for use/move-in and add follows:
values and to help the company to sell the properties faster, (1) Directors and the top executives have
whereby the Company believes that such action helps experience and performance widely accepted.
decrease expenses for possessing the non-performing assets. Director and top executives of the company have
In the future, the Company will still do marketing activities long-standing experience in the financial business industry
for non-performing assets of the Company regularly to advertise These people used to work for large organizations in the
and publicize the non-performing assets and reduce time for country such as BOT, commercial banks and other financial
possessing and distributing the non-performing assets including institutions etc. With such experience, the directors and top
providing a special team to manage the non-performing executives understand and have experience about loan
assets with high value or that are difficult to sell. release starting from the loan consideration for approval
process, loan management process, and non-performing loan
In addition, the Company has in place a project to management and non-performing asset distribution process.
purchase properties by installments to allow more opportunities
for retail customers who cannot access financial sources from Furthermore, the company’s top executives are well
financial institutions in case the sale price does not exceed known in the financial business industry in Thailand and a
3.0 million Baht. It may be payment by installments in some number of executives are experienced in real estate markets
other special cases such as high-valued NPAs or the existing also. These factors help the company’s executives to
debtors who wish to repurchase NPAs. This aims to provide construct relationship with leaders in the financial and property
opportunities for the small developers to purchase the assets businesses and have knowledge and experience necessary for
for further renovation and reselling, which will result in negotiating and building up network with related organizations.
creation of job and income generation opportunities for their
employees/workers, hence another means of social support. Meanwhile, the Company has a policy to develop and
However, with the society rapidly entering the digital era and prepare new-generation executives continuously so that they
consumer behaviors shifting more towards online channels, can work in a position of tope executive in the future to
consumers can do and complete transactions conveniently support sustainable growth of the company’s businesses.
anywhere while they can save time. The Company has