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(2) Respect and listen to colleagues’ opinions and suggestions, and apply them in a way that is useful to the
Company’s business.
(3) Perform duty to the best of one’s potential, knowledge and ability and do not omit to perform duty under
one’s responsibility that will affect the success of one’s work or the work of colleagues and team members in which
Bangkok Commercial Asset Management Public Co., Ltd.
one has participated.
(4) Give assistance, where appropriate, to any colleagues faced with problems or obstacles in performing their duties.
(5) Be sincere to colleagues and avoid any gossip whether in front of or behind them.
(6) Avoid disclosing or criticizing information or matter about other employees, whether regarding their work or
private matter, in a way that will cause damage to them or to the Company’s image.
(7) Perform duty without creating any problem or conflict at work.
(8) Maintain unity among colleagues and cooperate in working as a group in order to achieve the assignment
according to the Company’s policy and goals.

2.4 Best Practices: Treatment of Customers
Director Level
(1) Oversee and ensure that the Company delivers products and services of good quality meeting customers’
requirements with fair conditions and prices.
(2) Designate a unit to be responsible for dissemination of information about products and services in an
accurate, complete, adequate and timely manner without overstating the extent of the information or misleading
about the quality, prices and terms and conditions of the products and services.
(3) Oversee and ensure strict compliance with the terms and conditions or agreements with customers under
the relevant laws and regulations.
(4) Ensure that there are in place the system and procedures for customer complaints about the quality and
prices of products and services, and join in acknowledging the reports in order to provide remarks and suggestions for
resolving those complaints in a quick and timely manner.
(5) Encourage the confidentiality of customer information obtained by the Company from joint conduct of
transactions, and formulate the policy, guidelines or measures for prevention of the unethical use of such information
for a personal or group benefit.
(6) Ensure that there is in place the mechanism for regular supervision, monitoring and evaluation of the
delivery of products and services to customers in order to improve, refine and develop the Company’s products and
services to better address customers’ needs.

Top Management and Executive Level
(1) Manage and ensure the delivery of products and services of good quality meeting customers’ requirements
with fair conditions and prices and the provision of advice on the products and services to achieve customer satisfaction
as deemed fit and fair.
(2) Be sincere to customers by ensuring the dissemination of information about products and services in an
accurate, complete, adequate and timely manner without overstating the extent of the information or misleading
about the quality, prices and terms and conditions of the products and services, and keep promises to customers
without overpromising what could not be delivered.
(3) Ensure strict compliance with the terms and conditions or agreements with customers under the relevant
laws and regulations, and, where any of the conditions could not be fulfilled, promptly so notify customers and take
action to ensure customer satisfaction as deemed fit and fair.